Lupane, Zimbabwe – A local agricultural initiative is empowering rural women in Zimbabwe by transforming subsistence farming into a sustainable, market-driven business. The “100 Chilli Women Project,” a partnership between local company Lupane Veggie Guys and the Lupane Women’s Centre, is creating a new economic model by integrating small-scale farmers directly into a high-value supply chain.

The project addresses the persistent economic marginalization faced by rural women who have limited access to agricultural inputs and markets. By providing chilli seeds and training, the initiative enables these women to cultivate a high-demand crop, which is then purchased by Lupane Veggie Guys for processing into sauces, juices, and vinegars.

“This is not just about farming; it’s about building a sustainable ecosystem where women are at the centre of a new value chain,” said Makhosi Mahlangu, executive director of the African Food Revolution, an organisation that guides the Lupane Veggie Guys. “By linking them directly to a guaranteed market, we are giving them a pathway to economic independence and food security.”

The project’s model includes comprehensive support, from seed distribution and skills development to ongoing mentorship. It also incorporates climate-smart agricultural practices, such as the use of Hippo Rollers for water conservation, helping farmers adapt to the region’s volatile weather patterns.

The success of the initiative has paved the way for expansion into other districts like Gokwe and Nkayi, with a goal of growing the network from 100 to 500 farmers. This scalable approach aims to replicate the model for broader rural empowerment and sustainable development across the country.